WTF is Indie CPG?
Newsletter in the Front
Our content features new brands and products, retail launches, M&A, and CPG insights — all with an indie, global, diverse, and better-for-you lens.
We’ve featured 2,000+ brands inside and outside of our community since 2019. We always credit sources, because you should follow them too!
Building a new brand or product? Let us know when it launches. You can trust us with embargoed news.
Community in the Back
Since 2017 (way before our newsletter and resources launched in 2019) we’ve been connecting food & drink founders & operators to each other, and to people in the CPG ecosystem that want to see our friends win too. We connect brands via email, workshops, digital chats, and events.
We don’t have an application - just say hello! To help us keep your brand in mind for future content and community programs like events, digital chats, and partnerships intros with like-minded brands.
Collaborators 👩🏻💻👨🏼💻
Amrit Richmond
Amrit is a strategist who consults with clients on CPG insights and market research through Supermercato. Previously, Amrit worked in advertising, media, tech, and VC leading marketing, ecosystem partnerships, co-investor relations, and founder support programs for funds.
Steven Vigilante
Steven is the director of growth & partnerships at OLIPOP, and is an angel investor or advisor to Three Wishes, Jot, Moku Foods, Madre Mezcal, and Kosterina. He’s also the founder of CPP, and is on the boards of MINDS, a mental health awareness organization in LA.